Chris Brogan has a great post that succinctly details what those who want to grow businesses in “New Media” really need to focus on and, frankly, come to terms with. The points he makes are ones I have been hammering in presentations for podcasters over the last two years. If you are a “podcast consultant” you need to read this post. It takes me 45 minutes on a stage to cover what Chris can handle in a few paragraphs. Bravo Chris! [Link]
Update: Others are now taking notice:
Scott Bourne has a thoughtful post.
Todd Cochrane is just plain wrong. Todd writes a well thought out piece but misses the point: “how to make a living from it” – i.e. pay your mortgage and all other expenses – which is Chris’ premise in the post. Chris is correct, in that case, video needs to be a focus. I am a huge proponent of audio, but I also understand the power and attraction of video, particularly for my Fortune 100 clients. Don’t fight the client – it is loosing battle and a rookie move. Todd’s advice is sage for individual podcasters, but has no bearing for those of us dealing with large corporate clients, i.e. “Podcast Consultants”. This goes back to one of the main points I make in presentations, there is a key difference between what you produce and how your expertise can best be utilized. Let me say for the record, your expertise is worth many times what your audience is. Sell you expertise, rather than your CPM/audience and you’ll be a much happier and more financially flush camper.