We have posted my “infamous” presentation from last year’s Podcast & New Media Expo. This equally maligned and applauded presentation is the one people refer to as the “Podcasting Is Dead” talk. While many podcasting “thought leaders” refer to it, given their comments, any fair listen will reveal they have never actually heard it, they have only “heard of it”. (In fact, one podcasting big wig had to retract his statement about it.) I challenge any of the podcasting glitterati to disagree with its basic premise. In truth, it is a surprisingly optimistic and practical presentation for new media producers.
Further controversy surrounded the presentation because I revealed the actual “time to get paid” from the major podcast ad networks. I don’t know that they were terribly pleased with this, but with a lot of room for improvement I am hopeful that they will improve and that podcasters will enter these relationships with a practical understanding of what to expect. (Podtrac’s Mark McCrery had a very pragmatic and reasoned response when I spoke with him that weekend. I found our discussion encourging.)
So as to end all the debate surrounding the “Podcasting Is Dead” presentation here it is.
Editorial note: when I see that someone is misquoting or misrepresenting the presentation I’ll link back to this post.
UPDATE: Leesa Barnes was quick to make my point. She posted “Unprofitable Podcasters Claim Podcasting is Dead.” My name and a link to this post lead off. This is a perfect example of someone who, clearly it would seem, has not listened to my presentation (or is just misrepresenting it) but is still willing to publicly comment on it. Leesa states:
…I must share this epiphany… I now see why some are saying podcasting is dead. Quite simply, it didnâ€™t work for them because they didnâ€™t make money.
Huh? The presentation, properly entitled: “Selling the Unique Value of Your Content: Determining What Your Show is Worth and Convey It To Advertisers, Sponsors and Investors,” is all about successful ways to make money with your podcast as a digital media entrepreneur. I’d love to know what her “epiphany” that “Unprofitable Podcasters Claim Podcasting is Dead” has to do with me or my presentation.