What does â€œsubscribe to a podcastâ€ mean to the average person? I learned tonight that it is confusing to the newcomer.
I was having a conversation with a thoughtful and smart entrepreneur friend of mine. We discussed podcasting and he asked a few questions as a new Mac user. He wanted to know if he could right click on a podcast link to have it automatically download and queue to load on his iPod. I admitted that functionality did not exist without additional tools or steps but that he could just click the â€œone click subscribeâ€ button. He said â€œyes, but what if I donâ€™t want to subscribe.â€ We had a disconnect. â€œWhy donâ€™t you want to subscribe?â€ He said he didnâ€™t want to give his person information just to get a podcast. Wow! I was inside the bubble and he was outside. I knew â€œpodcastingâ€ sometimes caused the â€œI donâ€™t own an iPodâ€ response, but I had missed the subscribe issue.
Lesson: smart people who are new to podcasting still find the terms confusing and off-putting. Easy to say it is their problem, but if you are building a business in podcasting â€“ this is our problem.