MommyCast, which PodShow once dubbed a “premier podcast” on its network, has parted ways with the company after only a year.
In doing some research for a presentation on podcast monetization I decided to include content on MommyCast and their reported $100,000 to $200,000 Dixie sponsorship deal. When looking at their site, I noticed I couldn’t find a mention of PodShow anywhere. I quickly checked on the PodShow network and noticed that their MommyCast content was ancient. I sent off a quick email to the producers of MommyCast with my observations and asked if something had happened. The email back said:
With respect to any announcement regarding Podshow: we have concluded our relationship with them, and wish them only the best.
Interesting.
Update: To ensure there is no mischaracterization, I received a very cordial and friendly email in response from MommyCast. The quote above was their statement regarding my question about the relationship with PodShow.
I guess hanging out with all the cool people in podcasting is not that great after-all? What’s really interesting is how things with PodShow this year are a lot like they were this time last year. I guess having those ad agency relationships is not the key to podcast monetization? Interesting times, indeed.
Perhaps the Mommy’s weren’t all that impressed with Adam’s Hummer?
I was in the Podshow suite in the Sheraton last November when the finishing touches to the Mommycast/Dixie sponsorship were being applied.
I was worried (at the time I was a Podshow podcast producer) to note that, while the deal was financially healthy and of an amount that could faciliate quitting the day job (for a while), it was clear that it was the Mommycasters themselves (and by that I mean one of the husbands, name escapes me) that had done all of the brokering, or spadework. And that at anytime, despite all their hard work, Podshow (and by that I mean Ron Bloom; he was on the other end of the phone call I witnessed) could have pulled the plug (and by that I mean ‘blown it’) on the deal.
A reasonable person may conclude that if you’d done most of the donkey work in putting together an ad deal for your podcast you’d probably be loathed to give the lion’s share to Podshow for merely hosting your mp3 files. That same reasonable person would perhaps conclude that leaving Podshow within the year would be to your advantage, at least financially.
Michael, have you considered a career in investigative journalism? Thanks again for noting a high-profile event in the podcasting world by stating things factually and without hyperbole.
My friend Mark Hunter said “A reasonable person may conclude that if you’d done most of the donkey work in putting together an ad deal for your podcast you’d probably be loathed to give the lion’s share to Podshow for merely hosting your mp3 files.”
Mark, I’m a little surprised by your characterization. They certainly DIDN’T give away the ad revenue they already had obtained for themselves, and even the worst Podshow contract doesn’t take the “lions share” of a podcaster’s revenue for “merely hosting their mp3 files”.
You may have personally suffered indignant treatment by people at Podshow (and I believe that to be true) but you are now misrepresenting them in this matter.