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MommyCast Splits from PodShow

10/13/2006 By Michael

MommyCastMommyCast, which PodShow once dubbed a “premier podcast” on its network, has parted ways with the company after only a year.

In doing some research for a presentation on podcast monetization I decided to include content on MommyCast and their reported $100,000 to $200,000 Dixie sponsorship deal. When looking at their site, I noticed I couldn’t find a mention of PodShow anywhere. I quickly checked on the PodShow network and noticed that their MommyCast content was ancient. I sent off a quick email to the producers of MommyCast with my observations and asked if something had happened. The email back said:

With respect to any announcement regarding Podshow: we have concluded our relationship with them, and wish them only the best.

Interesting.

Update: To ensure there is no mischaracterization, I received a very cordial and friendly email in response from MommyCast. The quote above was their statement regarding my question about the relationship with PodShow.

Filed Under: Podcasting Tagged With: MommyCast, podcast, Podcasting, PodShow

Filed Under: Podcasting Tagged With: MommyCast, podcast, Podcasting, PodShow

About Michael

Michael W. Geoghegan is founder and CEO of GigaVox Media. NewMedia Entrepreneur & Podcast Pioneer/Pundit. Author of two books. Creator of two time James Beard Award winner GrapeRadio.com
My Books on Amazon / GigaVox Media / Grape Radio / Podcast Academy / Reel Reviews Radio

Comments

  1. Tim says

    10/14/2006 at 9:31 am

    I guess hanging out with all the cool people in podcasting is not that great after-all? What’s really interesting is how things with PodShow this year are a lot like they were this time last year. I guess having those ad agency relationships is not the key to podcast monetization? Interesting times, indeed.

  2. Scott Bourne says

    10/15/2006 at 3:51 am

    Perhaps the Mommy’s weren’t all that impressed with Adam’s Hummer?

  3. Mark - tartanpodcast.com says

    10/16/2006 at 4:29 am

    I was in the Podshow suite in the Sheraton last November when the finishing touches to the Mommycast/Dixie sponsorship were being applied.

    I was worried (at the time I was a Podshow podcast producer) to note that, while the deal was financially healthy and of an amount that could faciliate quitting the day job (for a while), it was clear that it was the Mommycasters themselves (and by that I mean one of the husbands, name escapes me) that had done all of the brokering, or spadework. And that at anytime, despite all their hard work, Podshow (and by that I mean Ron Bloom; he was on the other end of the phone call I witnessed) could have pulled the plug (and by that I mean ‘blown it’) on the deal.

    A reasonable person may conclude that if you’d done most of the donkey work in putting together an ad deal for your podcast you’d probably be loathed to give the lion’s share to Podshow for merely hosting your mp3 files. That same reasonable person would perhaps conclude that leaving Podshow within the year would be to your advantage, at least financially.

  4. Kevin Crossman says

    10/16/2006 at 1:55 pm

    Michael, have you considered a career in investigative journalism? Thanks again for noting a high-profile event in the podcasting world by stating things factually and without hyperbole.

  5. P.W. Fenton says

    10/29/2006 at 3:40 pm

    My friend Mark Hunter said “A reasonable person may conclude that if you’d done most of the donkey work in putting together an ad deal for your podcast you’d probably be loathed to give the lion’s share to Podshow for merely hosting your mp3 files.”

    Mark, I’m a little surprised by your characterization. They certainly DIDN’T give away the ad revenue they already had obtained for themselves, and even the worst Podshow contract doesn’t take the “lions share” of a podcaster’s revenue for “merely hosting their mp3 files”.

    You may have personally suffered indignant treatment by people at Podshow (and I believe that to be true) but you are now misrepresenting them in this matter.

Trackbacks

  1. The Podshow betting pool/kinda-dead pool at Eric Rice says:
    10/14/2006 at 12:06 pm

    […] I just read a report on Geoghagen’s site that MommyCast splits from Podshow. […]

  2. Evil Genius Chronicles » Eric Rice on Podshow says:
    10/15/2006 at 9:36 am

    […] I read this thing about the Mommycast leaving Podshow on Mike Geoghegan’s blog. That doesn’t really matter much to me per se, because the Mommycast aren’t my thing. A lot of people like them, about 90 seconds of one episode was all I could take. My personal experience was that it was aggressively unlistenable, but then I’m pretty far outside their target demographic. More interesting to me is how Eric Rice teed off on the subject. Wowza, that’s harsh! […]

  3. Pickle’s Podcast News » MommyCast not sexy enough for Podshow? says:
    10/15/2006 at 5:24 pm

    […] The MommyCast has split from PodShow. The hosts, Gretchen Vogelzang and Paige Heninger, would only say to Micheal Geoghegan who blogged the news over the weekend, “With respect to any announcement regarding Podshow: we have concluded our relationship with them, and wish them only the best.” […]

  4. PodCheck Review » Blog Archive » MommyCast leaves Podshow despite Big Black Limo says:
    10/15/2006 at 8:33 pm

    […] The big buzz over the last two days has been the somewhat old news (From MWGblog) that MommyCast is no longer with Podshow.  Before we all pile on the “Podshow sucks” bandwagon, let’s be honest about our feelings on the subject: We tend to dislike ‘corporate organizations,’ and we tend to favor ‘independent success.’  […]

  5. » Blog Archive » Congrat to Mommycast - they’ve quit Podshow says:
    10/16/2006 at 4:40 am

    […] Read more about it here and here. Tags: mommycast, podshow […]

  6. ..::timeshifted.org::.. » Blog Archive » Mommies bail or Podshow dead pool says:
    10/17/2006 at 4:36 am

    […] I just read a report on Geoghagen’s site that MommyCast splits from Podshow. Wow, I didn’t see that one at all and someone undoubtedly scored high in the betting pool. […]

  7. Podonomics » Blog Archive » Top 10 Savvy Women in Podcasting, MommyCast says:
    12/3/2006 at 10:15 pm

    […] Recently, Mommycast parted ways with Podshow, a company that’s one of the largest distributors of new media content, due to reasons unknown. Although Mommycast left Podshow, their internet celebrity status continues to rise as they’re now represented by a Hollywood talent agency. […]

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Michael W. Geoghegan is founder and CEO of GigaVox Media.

As a pioneer of podcasting, Michael created some of the first corporate podcasts, including efforts by Disney. Michael is also creator of the 2008 & 2011 James Beard Award winning "GrapeRadio" and "Reel Reviews: Films Worth Watching."

He is editor-in-chief of the Podcast Academy™ book series and co-author of Podcast Solutions: The Complete Guide to Podcasting.

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