MWGblog

As I mentioned earlier, I am heading off to PodCamp NY this week. I’m looking forward to it. The only change to my plans is that I have agreed to do a presentation along with Tim Bourquin on Friday at 3PM. We’ll be talking about growing your audience and monetization. My part is a condensed version of the presentation I gave last week at NAB. This one just tuned for the PodCamp audience.)

Best of all I was able to score some last minute reservations at Gordon Ramsay’s at The London (Thank you Amex). As a long time Gordon Ramsay fan it should be a good way to kick off a great event.

Looks like Tim Bourquin and the crew at TNC New Media are working along the same lines as I proposed in my presentation at this year’s Podcast & New Media Expo. My first few slides featured the tombstone at left. Yes I did have a slide that said  “Podcasting is Dead,” but as with all things it was the context that mattered. I’m as heavily invested in podcasting as anyone. You’ll have to listen to the full presentation when it is available on our Podcast Academy channel (irony?).

The main thrust of my argument is that podcasting is dead for those trying to monetize the content they produce because it no longer holds any special sway or benefit. Frankly, in some cases the term may be hindering content producers because of the perception of that term among advertisers. The podcast community, the use of podcasting for individuals, corporations and organizations to distribute content, the ease of entry and all the benefits podcasting has brought us are alive and well. But if you are trying to make money from your content, you need to face facts; you are a Digital Media Entrepreneur. (Some like New Media Entrepreneur - that works too.) The sooner you expand your scope the better. That is a much bigger pool to swim in, and as such, all avenues of distribution must be considered, RSS or otherwise. While the phrase “podcasting is dead” sounds drastic, it is a good thing. It is meant to grab the audience’s attention and drive the point home: expand your scope. After all, in years past would have rather been a newsletter article writer or have expanded your scope and been in the publishing business?

Anyway, I noticed on the page for next year’s event, the name has changed. Now it is the New Media Expo.

On Friday Sept. 28th at 1:00PM, all the authors of our new book, Podcast Academy™: The Business Podcasting Book will be doing an author signing at the New Media Expo. If you’d like to meet some of the original practitioners of podcasting, this is a great opportunity to see them all at once: Greg Cangialosi, Ryan Irelan, Tim Bourquin, and Colette Vogele. I’ll stop by as well. Check us out at the Expo’s book shop.

This last week I received my first advanced copy of our new book, Podcast Academy™: The Business Podcasting Book. This is one serious book. When I agreed to do the project, I did what any respectable “Editor-in-Chief” would do. I invited the smartest people I know to act as authors. They turned out an impressive 420 page tome that weighs in at a hefty 2.3 pounds! If you are involved in any sort of corporate or organizational podcast initiative this is the book for you. Should be on store shelves by the end of the week. Bravo once again to our impressive list of contributing authors: Greg Cangialosi, Ryan Irelan, Tim Bourquin, and Colette Vogele!

I have a feeling that Endurance Planet, the podcast created by Tim Bourquin (of Podcast Brothers and PME fame) has been sold. Tim has often mentioned finding a new home for Endurance Planet. When talking with him the other day, he let it slip that he had just done his last EP interview. When pressed, he was tight lipped about why. My guess is he sold it. Given its track record and the niche it fills, Tim should have gotten a good price for the show and archives. I guess we’ll have to wait to see if I am right or just spreading rumors.

Update: Confirmed. Tim sold it, though the buyer has not been publicly disclosed yet. They made mention of the sale in the 1-25-07 Podcast Brothers. Congrats to Tim & Co.

I accepted an invitation to speak at CES this year. Looks to be an interesting panel along with friends, Eric Schwartzman, Jason Van Orden and moderated by Tim Bourquin. It is an important topic: Audio and Video Podcasting: The Right Way To Use This Medium for Marketing. That plus the Las Vegas location made it a no brainer. I’ve been to CES a few times and always had a great time. [Link]

I just posted an interesting interview with Tim Bourquin on our Behind The Mic Series. If you are curious about the story behind the Podcast and Portable Media Expo, you may find it interesting. I have to admit though, my favorite part is our discussion of “advanced” field research techniques for measuring the spread of podcasting. [link]

The Podcast & Portable Media Expo has been named as the 2006 Award winner for Expo Magazine’s Best New Show in the Trade and Consumer Show category. Congratulations to Tim Bourquin and the entire team at TNC New Media. It is quite an honor.