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No More Podcast in The New Media Expo

10/1/2007 By Michael

RipLooks like Tim Bourquin and the crew at TNC New Media are working along the same lines as I proposed in my presentation at this year’s Podcast & New Media Expo. My first few slides featured the tombstone at left. Yes I did have a slide that said  “Podcasting is Dead,” but as with all things it was the context that mattered. I’m as heavily invested in podcasting as anyone. You’ll have to listen to the full presentation when it is available on our Podcast Academy channel (irony?).

The main thrust of my argument is that podcasting is dead for those trying to monetize the content they produce because it no longer holds any special sway or benefit. Frankly, in some cases the term may be hindering content producers because of the perception of that term among advertisers. The podcast community, the use of podcasting for individuals, corporations and organizations to distribute content, the ease of entry and all the benefits podcasting has brought us are alive and well. But if you are trying to make money from your content, you need to face facts; you are a Digital Media Entrepreneur. (Some like New Media Entrepreneur – that works too.) The sooner you expand your scope the better. That is a much bigger pool to swim in, and as such, all avenues of distribution must be considered, RSS or otherwise. While the phrase “podcasting is dead” sounds drastic, it is a good thing. It is meant to grab the audience’s attention and drive the point home: expand your scope. After all, in years past would have rather been a newsletter article writer or have expanded your scope and been in the publishing business?

Anyway, I noticed on the page for next year’s event, the name has changed. Now it is the New Media Expo.
New Media Expo

Filed Under: General, Noteworthy, Podcasting Tagged With: New-Media-Expo, Podcast-Expo, Tim-Bourquin

Filed Under: General, Noteworthy, Podcasting Tagged With: New-Media-Expo, Podcast-Expo, Tim-Bourquin

Podcast Academy #6 – Open Registration

5/29/2007 By Michael

Podcast Academy #6

I am pleased to announce that GigaVox Media has opened registrations for our sixth Podcast Academy. The Podcast and New Media Expo has invited us back for a third year in a row to kick off their trade show with a Podcast Academy on Thursday September 27th, 2007 in Ontario California. As usual, you can expect a world class group of instructors covering everything the professional podcaster needs to know. This is your chance to interact with the leaders in podcasting and benefit from a purpose designed day long course style approach including lots of Q and A. Get the answers and solutions you are looking for. I hope to see you at #6.

See the sign-up page for complete details.

Filed Under: Noteworthy, Podcasting Tagged With: podcast, Podcast-Academy, Podcast-Expo, Podcasting

Filed Under: Noteworthy, Podcasting Tagged With: podcast, Podcast-Academy, Podcast-Expo, Podcasting

Google Enters Podcasting Arena

2/27/2007 By Michael

I just noticed that Google is listed as an exhibitor for the upcoming Podcast and New Media Expo. (Yes I have a habit of checking occasionally to see who will be exhibiting.) Interestingly, the page they link to from the exhibitor list is Google Adsense for Audio. The linked page covers their radio product, but I don’t think one has to work to hard to figure out what is coming: Adsense for Podcasts. Now there is nothing new here, people have been speculating and discussing this for a while, but the fact that Google has signed on as an exhibitor at a “Podcast Expo” is a rather definitive statement for their plans.

This does bring up the entire question of what a product like this would look like. I have some thoughts on this as I don’t think it can work the way it does for text. Also the transition from radio to podcasts will be interesting. Radio has established formats and systems that are clearly understood by all. Sending an audio ad to a radio station and having them inject it into their automation program is no big deal. Systems like this do not exist in podcasting. For the most part, everyone is doing their own thing. Will this signal the need for structured production platforms for podcasts? Lots of thoughts and questions, perhaps I should do a podcast about it.

Filed Under: Noteworthy, Podcasting Tagged With: Adsense, Adsense-for-Podcasts, Google, Podcast-Expo, puppy

Filed Under: Noteworthy, Podcasting Tagged With: Adsense, Adsense-for-Podcasts, Google, Podcast-Expo, puppy

First big podcast to be sold?

1/24/2007 By Michael

Endurance Planet

I have a feeling that Endurance Planet, the podcast created by Tim Bourquin (of Podcast Brothers and PME fame) has been sold. Tim has often mentioned finding a new home for Endurance Planet. When talking with him the other day, he let it slip that he had just done his last EP interview. When pressed, he was tight lipped about why. My guess is he sold it. Given its track record and the niche it fills, Tim should have gotten a good price for the show and archives. I guess we’ll have to wait to see if I am right or just spreading rumors.

Update: Confirmed. Tim sold it, though the buyer has not been publicly disclosed yet. They made mention of the sale in the 1-25-07 Podcast Brothers. Congrats to Tim & Co.

Filed Under: Noteworthy, Podcasting Tagged With: Endurance-Panet, Podcast-Expo, Tim-Bourquin

Filed Under: Noteworthy, Podcasting Tagged With: Endurance-Panet, Podcast-Expo, Tim-Bourquin

Grape Radio – Podcast of The Year

11/4/2006 By Michael

Graperadioteam 2006

Here is a picture right after Grape Radio was awarded the 2006 Podcast of The Year award at the Podcast and Portable Media Expo. From the left is Brian Clark, Jay Selman, Eric Anderson and myself. Brian, Jay, Eric and all the other contributers really deserve the credit. I got the idea off the ground and co-founded the company, but these are the guys who make it happen every day. I am constantly impressed by their vision, enthusiasm and “chutzpah!” Congratulations to my friends, the Grape Radio team.

Filed Under: Noteworthy, Podcasting Tagged With: Brian-Clark, Eric-Anderson, Grape-Radio, Jay-Selman, podcast, Podcast-Expo, Podcasting

Filed Under: Noteworthy, Podcasting Tagged With: Brian-Clark, Eric-Anderson, Grape-Radio, Jay-Selman, podcast, Podcast-Expo, Podcasting
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KX6A – amateur radio callsign

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Podcast Solutions

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About

Michael W. Geoghegan is founder and CEO of GigaVox Media.

As a pioneer of podcasting, Michael created some of the first corporate podcasts, including efforts by Disney. Michael is also creator of the 2008 & 2011 James Beard Award winning "GrapeRadio" and "Reel Reviews: Films Worth Watching."

He is editor-in-chief of the Podcast Academy™ book series and co-author of Podcast Solutions: The Complete Guide to Podcasting.

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