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Tag Archive for 'nielsen-analytics'

Nielsen Analytics

I posted an interview with Larry Gerbrandt, Senior Vice President of Nielsen Analytics on the Behind The Mic series on the Podcast Academy channel. If you follow podcasting you might find his explanation and analysis of the data they gathered interesting. The study attracted some attention when it was first released regarding the numbers published in the press release.


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Michael W. Geoghegan is founder and CEO of GigaVox Media, a production, consulting and technology company focused on audio/video new media.

As a pioneer of podcasting, Michael created some of the first corporate podcasts, including efforts by Disney. Michael is also creator of the 2008 James Beard Award winning "GrapeRadio" and "Reel Reviews: Films Worth Watching". He is editor-in-chief of the Podcast Academy™ book series and co-author of Podcast Solutions: The Complete Guide to Podcasting.