Or: How To Get In On Garage Sales While They’re Hot!
Before I start, so as to avoid any confusion or misrepresentation, I feel it incumbent upon myself to once again clarify: I am bullish on podcasting. I’ve published two books on the subject [1,2], run paid live training events, presented as a speaker countless times, become a “go-to” podcasting pundit for major media, built and sold podcasting technology, run the oldest podcasting network in existence and made my entire living from podcasting since early 2005. I am among podcasting’s biggest proponents. The opportunities in podcasting are alive and well. That said, I also don’t wear rose colored glasses. I call things as I see them.
Podcasters, it is time you face the facts. If you are waiting for a podcast advertising service to ride in on a white horse and rescue you from your monetary woes, let me help you: start looking elsewhere.
This all started because of a conversation I had a few weeks back where I had the unique opportunity to have podcasting explained to me. The fellow who was running through the monetization options made advertising through ad sales networks sound like a guaranteed no brainer – an easy way to monetize. The whole time I sat there, knowing what I know, thinking this is like telling people to cash in now on garage sales while the gold rush is on.
As some of you who attended the “Making Money with Sponsorships and Advertising” panel at last week’s Podcast and New Media Expo know, a question was asked during the Q&A about the presentation I made on Friday covering our experiences with the average time to get paid by 3rd party ad networks at GigaVox Media. In response to the questioner, Jonathan Cobb of Kiptronic said, “…there were some factual inaccuracies in some of the things that Michael said specifically about my company, in that session, and I won’t go into any more detail because I have the highest degree of respect for Michael.” As you might imagine, this caught me off guard. I work diligently to be accurate in all my presentations and knew I had been especially careful and was accurate regarding Kiptronic.
Because some audience members were left with the impression I might have been playing fast and loose with my data, I contacted Jonathan to find out what was going on. Sure enough, we had a great conversation and discovered that Jonathan made the comment based on some incorrect information forwarded to him by a 3rd party. (We all know how the game telephone works.) To correct the record, Jonathan asked that we remove his comment from the final audio we’re producing for the PNME. We agreed to this.
Everyone makes mistakes, and I think it speaks volumes about Jonathan Cobb and his company, Kiptronic, that this was quickly discussed and rectified.