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Professional Podcasting #2: Mic Flags. Before we move on from microphones I want to cover an easy way to distinguish yourself from the pack: mic flags. I have often described the “magical” power of mic flags in presentations I have given. It constantly amazes me the power these small plastic cubes have. Once you properly outfit your microphone with a professionally produced mic flag, doors open. The reasons for investing in mic flags are overwhelming:

Branding: This is a great opportunity to get your branding image and logo out there. Think back to photos of just a microphone versus those with large easy to recognize logos or wording on their mic flags. Each photo is one more brand impression for you. This is especially important for video podcasts. This is an easy way to get your branding in every frame!

Recognition: If you do large roundtable, red carpet or media events, interview subjects want to know who they are talking to. Your mic flag identifies your affiliation and makes it easy for the interview subject(s) to remember. I’ve found that interview subjects seem more at ease when I approach them with the sort of clear identification that a mic flag provides.

Professionalism: Mic flags are used by all “professional” media. Again we can take a lesson from their decades of experience – trust them on this one. Once you have a mic flag, people assume that you are a member of that same “professional” media. After all, who has a mic flag that is not serious about what they are doing? If you do in-studio interviews, mic flags offer that extra touch that sends the message: this is serious. At GrapeRadio.com we have outfitted all four shock mounts for our RE-20 mics with mic flags similar to the style I have in the picture above. We have successfully placed our MD-46’s with mic flags on the dais at a number of large wine events. They look great in the press coverage of these events.

X Factor: I’m not quite sure how to explain this, but mic flags seem to hypnotize people. It is as if folks assume you need a license to get one. I can’t tell you how many times I have talked my way into interviewing someone based in large part on the fact that I have that big plastic cube on my mic. You can see them looking down at the flag and asking, “you’re with the media?” Of course…

I always recommend Impact PBS for mic flags. They have no minimum order size or set up fees. In fact, you can order flags one at a time if need be. They have a wide assortment of styles to choose from and will certainly have one that fits your needs. The graphics are sharp and clearly visible. All sides of the flags are finished and use a nice foam center to accommodate most any microphone. (I have no affiliation with Impact PBS other than I like and use their products.) Last year I asked Glenn Love, who runs Impact PBS, to be on Behind The Mic. You can listen to the interview here.

Podcast Consultant “Trick of the Trade”: Impress you next client by having custom mic flags made. Don’t tell them ahead of time or include it as a line item in your bid, just do it. It costs next to nothing and they’ll be impressed and appreciative. Sometimes it is the little things.

Bottom line, a professional mic flag will set you back about $60 – that is nothing. Brand yourself appropriately. This is an action step for today. Order one now!

Additional resources: Podcast Solutions and Podcast Academy: The Business Podcasting Book

Professional Podcasting #1: The Microphone Matters. This should come as no surprise, but your mic(s) are not a place to skimp. When recording audio or video everything starts with the mic. Microphones sound different and you certainly “get what you pay for” in the quality department. However, that doesn’t mean you need to spend an arm and a leg on microphones. The key is to ensure that you purchase microphones appropriate for their intended task. Obviously, the MP3 compression process will degrade your audio, this is why you want the best source file possible. Compression will only exacerbate issues if the source is poorly recorded. With an audio podcast, the quality of your audio is the main determinant of the listener’s first impression. Here is what we use:

Studio Mic: Electro-Voice RE20. This mic is standard equipment in almost every broadcast studio you might visit. It is a dynamic cardioid microphone with an internal pop filter and is a consistent performer. It works well off-axis and is an all around champ. We use these both in my home studio and at our GrapeRadio.com studios. I also have a number of clients who have installed these in their offices. Engineers who spend all day focusing on their station’s broadcast audio keep installing RE20s. There is a reason, trust them. You might also consider the RE-27N/D. If the cost of the Electro-Voice mics is a bit high, take a look at the Shure SM7B. [Podcast Academy article on the SM7B]

Stick Mic: Sennheiser MD-46. For man-on-the-street style interviews, the MD-46 is my go-to microphone. Originally designed for NBC reporters at the Olympics, this unidirectional dynamic microphone breaks all the rules and ends up being an extremely effective mic for avoiding “plosives” and “handling noise.” I like that it is longer than many other mics making it easy to accommodate a mic flag with plenty of room to spare. These are the mics we have used for the last 3 years to produce the official Disneyland Resort Podcast. At Disneyland there is a lot of background noise from the park’s attractions and guests, the MD-46 lets just the right amount of ambient atmosphere sound in while maintaing solid recording of the interview subject(s). We have also used these mics successfully table mounted for roundtable interviews. Another mic we occasionally use is the Electro-Voice RE-50N/D-B (a favorite of Paul Figgiani). When budget is a concern, these mics can serve double duty in your home studio.

Lavaliere Mic: Audio Technica AT-898. If you are going to do sit-down style long format interviews, covering live stage events or doing video, add some lavaliere mics to your kit. There are a lot of choices for lavaliere mics, but I’m pleased with my pair of Audio Technica AT-898s. I have connectors for my various digital recorders and wireless transmitter packs. Another mic to consider is the Countryman E6i (an over-the-ear headset model.) Leo Laporte often endorses these. While I do not own one, they always sound good and I’ve thought of picking one up to take with me to events where I am speaking. Always nice to ensure that at least you sound good.

An investment in quality mics will pay dividends. Good sound is always a plus and the mics I have suggested will deliver. Bottom line, podcasting professionals need a kit of microphones to ensure they have the proper “tool” for the project. Hiring a Podcasting Consultant? Easy test: ask them for a list of their microphones and recording equipment. [Digital recorders will be covered in a future post.]

Additional resources: Transom.org – great info on Mics. Books: Podcast Solutions and Podcast Academy: The Business Podcasting Book

Many people hold themselves out as podcasting consultants or have decided to spend the extra time and effort to produce a “professional” level podcast. What should one look for in a consultant and what skills and knowledge are required for a “professional” level podcast? Answering these questions are the goal of this series.

Podcasting is an amazing medium that allows anyone to communicate their passions, thoughts and expertise to the world. The fact that the barrier to entry is almost non-existent is a big part of the allure and its power. I think everyone should give podcasting a try. If it is an enthusiast podcast, when starting out focus on the content. However, when you are selling your services as a podcast consultant, or are in pursuit of the best audio/video available for your production there are some tried and true lessons you need to know.

After publishing two books [1 & 2], producing the live Podcast Academy events, 3 years of consulting, creating the 2006 Podcast of The Year winner and giving a good number of presentations on the subject, I get emails all the time asking about the equipment we use, work flow, techniques, contracts etc. I’ve decided to post some of the “Professional Podcast” lessons I’ve gathered over the last few years. I’ll post the answers to the most common questions I receive. Whether you are a podcast consultant, obsessed about quality or are just looking to hire someone to produce your organization’s podcast, I hope you’ll find these posts helpful. My goal is simple: make these short and to the point. These posts will be easy to understand and provide a good starting point for your further investigation.

First post will go up Monday and I’ll link back to this as an overview of the series.