The Power of Podcasting – Adam Carolla

3923345.jpgLast Friday, the Los Angeles station 97.1 KLSX FM Talk changed formats to some low cost top 40 programming stuff like you get everywhere else. This was the former home of Howard Stern, his morning slot having been taken over by Adam Carolla. Working from home, I’m not a morning drive time person and have heard Adam’s show at most 5 times. But this is not about morning drive time shows.

Interestingly, this morning Adam Carolla released his first podcast. No ads, no requests for money or donations, just him doing his thing. No big news there – “known celebrity/personality releases podcast” is not ground breaking and Adam Carolla is not hurting; he has plenty of other projects and his contract continues to pay him through the end of 2009. What I appreciate is he gets podcasting from the get go. His show is genuine. He even admits to being a bit nervous (all podcasters have been there.) He dishes some dirt, complains a bit and just plain talks to you about what is going on, like a friend would. That is the power of podcasting.

Prior to podcasting how could this have happened? In past years he would have had to go hat in hand to multiple stations to get someone to LET him back on the air. All the time being silent so as to demonstrate he is a “good boy” and not upset the radio gatekeepers at potential future stations. The beauty of podcasting is: if he can keep an audience guess who will be asking him back. (And yes – morning radio pays way more than any podcast opportunity in existence.) Maybe someone will pick him up, maybe he’ll move on to some of the other projects he’s been working on. We’ll see.

No idea how long lived this will be or what will come of it. That’s not the point. Maybe he tries to make money at it or maybe he decides to quit it tomorrow. The point is while he still wants to talk to an audience he values anyone who wants to listen can. No one has to grant him permission to do it or dictate who, what or how it has to be done. For those of us who have been there from the beginning, that is everything podcasting has always been about.

You can find his podcast here.

Podcast Academy Survey & Free Bonus!

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“Help me, help you!” Remember that line from the movie, “Jerry Maguire?” Well that is the best way I can describe our need for your input and feedback.

With the New Year, comes new resolutions and business plans and we considering putingt together some Podcast Academy programs aimed at helping people reach their 2009 new media goals. But we need your help!

What do you we want from you? Great question! 3-4 minutes of your time to complete a simple 10 question survey. I promise – drop dead simple!

Here’s the link.

What is in it for you? As our way of saying “Thank you,” to anyone who completes the survey in the first 24 hours we’ll give you immediate access to download the complete recordings for Podcast Academy #1. [*** Note: This offer has since expired. ***]

Ready for a history lesson? The Podcast Academy #1 recordings have been offline for a while and trust us, it is fascinating to hear your favorite podcast pioneer opining on what they expect to happen next, along with great timeless hints and tips.

Your answers are completely anonymous, so have full confidence that your true opinion does matter and your identity will never be divulged to anyone (not even us!).

Do yourself (and us) a favor… take the survey now!

Thanks for your participation!

P.S. Why the 24 hour limit? Simple, we’d like to get the answers so we can move on to the next step.

[*** Note: This offer has since expired. However, you can still take the survey if you like***]

Podango – Bankruptcy Looming?

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Without coming out and saying it in plain English, Podango has basically said get your stuff off our servers ’cause we are going under… When the President of an Internet startup says “we are encouraging you to begin taking all necessary steps to secure your data or begin moving to another hosting provider” you can read the writing on the wall. Looks like bankruptcy. Two years ago, people railed against me for my “Podcasting Is Dead” presentation. I’m not sure how many more examples I need to point to until folks realize – I was dead on. You are in the media business, forget “podcasting” – that is so 2005.

I think this also says something about the “network of shows” model Podango and several other startups were counting on. Grouping together unrelated shows in order to sell advertising across all of them simply doesn’t work. Aside from the fact that none of these companies has a dedicated sales team (something every successful content company has from day one), advertisers simply don’t see value in using a shotgun method to reach their target market. Besides, wasn’t reaching a super-targeted audience exactly what new media promised in the first place? Slapping an old business model on new media was destined to fail.

Podango was started by some great folks, primarily Lee and Doug, both stand up guys. In fact I sold technology to them a few years back. No one takes joy in situations like this, it is a tough spot. They are smart guys and will weather the storm. Look for them on the backside. I expect they’ll be back.

So who’s next? Anyone heard from Mevio (Podshow) lately?

One more Interview: Iowa Public TV

Clearing off my hard drive. I found this.

[qt:http://s3.amazonaws.com/mwgblog/geoghegan.m4v.mp4 /video/BC_SAR/MWG_video.jpg http://s3.amazonaws.com/mwgblog/geoghegan.m4v.mp4 320 180]

I put this on my Amazon S3 because the Iowa IPTV site was slow. Here is the original link.