Doing some research on AdWords and found this video. Thought it was a good basic explanation.
About Michael
Michael W. Geoghegan is founder and CEO of GigaVox Media. NewMedia Entrepreneur & Podcast Pioneer/Pundit. Author of two books. Creator of two time James Beard Award winner GrapeRadio.com
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I found it interesting that Google has a Chief Economist on staff!
That’s a very good video to explain Google Ads.
Thank you.