I am off the New Media Expo this week. I have been asked to present: “Corporate Podcasting the Disneyland Way: Case Study from the Place Where Dreams Come True.” (Thursday 8/14/08 2:00 – 3:00PM) I am preparing a presentation that will blow the doors off how we have produced the Official Disneyland Resort Podcast over the last 3+ years. I’ll cover how it started, how it has evolved and where we are today. For Disney fans, podcast producers, consultants and people charged with corporate podcast initiatives I’ll present the information you need to know and the tips, tricks and techniques to ensure a successful podcast production. This is an opportunity to get a behind the scenes peak at how the longest running Fortune 100 company produced podcast is done.
As past attendees know, I have a habit of giving the audience the straight scoop. (This year will be no different.) Last year, I created a bit of controversy with my infamous “Podcasting is Dead” presentation. Given the events of the past year – big surprise: I was proven right! While it frustrates me that many people read that title and did not bother to listen to the substance of my argument regarding the business New Media producers are really in, I understand how things work and have accepted the predictable flack. As for my statements last year, I now have another year’s worth of “proof” points and some new predictions for the year to come but it has been suggested I hold them for a few days until the Expo starts – the reasons given make sense, so I will.
One thing to clear up is that I am bullish on podcasting – always have been. Heck, I authored two books on the subject. My critical statements often get misconstrued and misquoted by well meaning commentators but that is the bane of the eternal optomist. (If you don’t want to get continuously misquoted, don’t become a podcasting pundit.) I had hoped that podcasting would open up opportunities for everyone, that it would develop into a true industry. That never happened. That is not to say that there is no money in podcasting, there is, but it is not something the average person can count on. I have made a nice living as a Podcast Consultant over the last few years, but it is not a business the average person can enter and survive in like real estate or insurance etc. Podcasting is not an Industry, it is a niche and recognized expertise is required.