I first posted about the ADM on April 17th. They had just released their “Advertisement Unit Standards and Downloadable Measurement Guidelines.” I got a lot of heat for my “critical” comments. (My Post is here.) Interestingly, apart from 3 quick puff pieces on April 18, 22 & 23 the ADM has gone silent. If this was such a monumental achievement why have they gone quiet for 2 months?
Again, my criticism is simple, there is a lack of leadership in the ADM. They acquiesced to a bunch of Venture Funded companies who – given recent activity – can’t figure out exactly what they do – much less lead an industry trade group. I wonder where your $1000 or $150 went?
Some might say I’m against the ADM – not at all. I like the basic premise though I have to admit, a bit of “I told you so” comes to mind. Anyone who wishes to criticize my comments, make sure you first address the over 60 days of silence from this “game changing” trade group.
Update: For the record, I like those who are in management positions in the ADM, my honest opinion is they realize they need to focus on keeping their startups afloat rather than the trade organization. I am curious – given the anniversary, will most members be quick to pay this year’s fee?