Comments on: RawVoice White Paper - Skip It http://mwgblog.com/archives/2008/03/13/rawvoice-white-paper-skip-it/ Michael W. Geoghegan's Weblog Sat, 17 May 2008 14:10:13 +0000 http://wordpress.org/?v=2.5.1 By: Podcasting - It’s a Community Not an Industry at MWGblog http://mwgblog.com/archives/2008/03/13/rawvoice-white-paper-skip-it/#comment-140896 Podcasting - It’s a Community Not an Industry at MWGblog Wed, 19 Mar 2008 20:35:22 +0000 http://mwgblog.com/archives/2008/03/13/rawvoice-white-paper-skip-it/#comment-140896 [...] 9. Real industries have businesses with real revenue. One, if not the largest, proponent of independent podcast advertising sales is RawVoice. Todd Cochrane, the RawVoice CEO is a frequent speaker on podcast advertising and the success they have achieved for their affiliated podcasts. I think what they are doing is great, but this little tid-bit caught my attention in the just released “white paper” on their stats package, “….three years and has stood the test of time and 100’s of thousands of dollars in advertising delivered and billed fairly.” 3 years and hundreds of thousands? Even if we assume the absolute best case scenario that is only $333,333.00 a year (if the cumulative billing exceeded a million there is no way they would have missed putting that in their report.) That number is gross sales before producer splits, administrative costs, overhead, taxes etc. If that is a market leader, the writing in on the wall. [...] [...] 9. Real industries have businesses with real revenue. One, if not the largest, proponent of independent podcast advertising sales is RawVoice. Todd Cochrane, the RawVoice CEO is a frequent speaker on podcast advertising and the success they have achieved for their affiliated podcasts. I think what they are doing is great, but this little tid-bit caught my attention in the just released “white paper” on their stats package, “….three years and has stood the test of time and 100’s of thousands of dollars in advertising delivered and billed fairly.” 3 years and hundreds of thousands? Even if we assume the absolute best case scenario that is only $333,333.00 a year (if the cumulative billing exceeded a million there is no way they would have missed putting that in their report.) That number is gross sales before producer splits, administrative costs, overhead, taxes etc. If that is a market leader, the writing in on the wall. [...]

]]> By: Rob Safuto http://mwgblog.com/archives/2008/03/13/rawvoice-white-paper-skip-it/#comment-139626 Rob Safuto Fri, 14 Mar 2008 14:27:48 +0000 http://mwgblog.com/archives/2008/03/13/rawvoice-white-paper-skip-it/#comment-139626 I agree with you Mike. This is anything but a white paper. It's simply a marketing oriented page on the RawVoice website. White papers should include detailed analysis, charts and actual numbers. This web posting has none of that. You can't even download it as a document. Having worked with these guys I can tell you that they are honest and their heart is in the right place. Unfortunately, Todd lacks the business chops to effectively turn RawVoice into a strong player in the web media space. Promoting this information as a white paper was simply a poor decision. On another note, I compared the Blubrry statistics for one of my shows with the new LibSyn numbers and they are very close. I agree with you Mike. This is anything but a white paper. It’s simply a marketing oriented page on the RawVoice website. White papers should include detailed analysis, charts and actual numbers. This web posting has none of that. You can’t even download it as a document.

Having worked with these guys I can tell you that they are honest and their heart is in the right place. Unfortunately, Todd lacks the business chops to effectively turn RawVoice into a strong player in the web media space. Promoting this information as a white paper was simply a poor decision.

On another note, I compared the Blubrry statistics for one of my shows with the new LibSyn numbers and they are very close.

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