Comments on: The $3,000 Podcasting Course… That Isn’t

By: mike mcallen

mike mcallen — Thu, 20 Mar 2008 15:06:20 +0000

Running a production companies for the last 15 years I was really keen on watching the podcasting community grow from the get go. putting the power in the content creators hands was scary for me because I make a living producing content with events, meetings, and video. I was listening to Reel Reviews, slusher, leo, adam curry while I worked in my yard, was at the gym or commuting.Waiting for the next guest on podcast411 for always a grea way to find new podcasts. I was excitied about bringing this new technology to my clients for there events and to give content legs. I can remember calling you in the beginning of all of this trying to figure out how we could turn this to dollars. All this listening has worked for me not for the podcasting itself but the conversations it starts, which inevitably turn to other forms of content delivery which we can make money and help our clients. This post of listening to others is really the secret to sales. If your talking your not listening. When will you unleash your new podcasting superpowers you have learned at this expensive conference? Thanks for the post.

By: Podcasting - It’s a Community Not an Industry at MWGblog

Podcasting - It’s a Community Not an Industry at MWGblog — Wed, 19 Mar 2008 21:36:30 +0000

[...] This all started because of a conversation I had a few weeks back where I had the unique opportunity to have podcasting explained to me. The fellow who was running through the monetization options made advertising through ad sales networks sound like a guaranteed no brainer - an easy way to monetize. The whole time I sat there, knowing what I know, thinking this is like telling people to cash in now on garage sales while the gold rush is on. [...]

By: Leesa Barnes

Leesa Barnes — Tue, 11 Mar 2008 15:44:53 +0000

I totally understand the experience you went through Michael because I went through something similar about 6 months ago. Last fall right before the New Media Expo, I MC’ed a 3 day non-tech seminar in front of a non-tech crowd.

It was absolutely refreshing! This audience of non-techy people told me their challenges when it comes to using social media. In the 3 days I was with this audience, I listened and then quickly changed alot of my marketing material to match the language this audience understands.

What an eye opener. There’s no better way to understand the needs of your target market than to hang with them and just listen. While we as podcasting and social media types use the language of “collaboration” or “conversation” amongst each other when speaking about social media, a sales person only wants to know how he can decrease his acquisition costs or decrease cold calling using these tools. If I can’t answer that in a language he understands, I might as well go home.

By: Scott Bourne

Scott Bourne — Tue, 11 Mar 2008 13:27:36 +0000

Wow Michael this is a great idea. It must have been VERY hard to sit there and be lectured to about podcasting, but I am sure glad you did it. It is an excellent idea. To anyone who has been a teacher of any kind, it’s good to remember once in a while what it is/was to be a student.

As hard as it may be to pull off, I’m going to try this myself. Thanks for a great idea.