Is there a consensus on the proper etiquette for following/followers on Twitter? Are there multiple proper approaches?
Over the last few weeks I have debated whether I should follow anyone who follows me. Iâ€™m trying to figure out if Twitter is a “conversation” medium or a “broadcast” medium similar to RSS where there is no expectation of reciprocation. I noticed a few weeks back that Sarah Meyers took the step of following anyone who was following her. I found this to be an interesting move and one that got me to thinking about what other Twitter users were doing. Guy Kawasaki takes a reciprocal approach for his 4300+ followers. I chose to follow him and like-wise he now follows me. Jason Calacanis seems to have done the same following roughly 2/3rds of his 6700+ followers. Conversely, Leo Laporte uses Twitter much more like a traditional broadcast medium following only 212 of his 65,535 followers. Given Leoâ€™s successful background in broadcasting his approach makes sense. Dave Winer also falls into this camp, following slightly less than 10% of his 4800+ followers. Admittedly, many of the people I have mentioned are folks I have become friendly with through podcasting and everyone is someone I follow – they have all added value to my Twitter experience. So for me, all these approaches work and I donâ€™t know that there is a right or wrong answer, but I am curious if there is some consensus on the proper Twitter etiquette? What do you think?
BTW, you can follow me here.