MWGblog

Many people hold themselves out as podcasting consultants or have decided to spend the extra time and effort to produce a “professional” level podcast. What should one look for in a consultant and what skills and knowledge are required for a “professional” level podcast? Answering these questions are the goal of this series.

Podcasting is an amazing medium that allows anyone to communicate their passions, thoughts and expertise to the world. The fact that the barrier to entry is almost non-existent is a big part of the allure and its power. I think everyone should give podcasting a try. If it is an enthusiast podcast, when starting out focus on the content. However, when you are selling your services as a podcast consultant, or are in pursuit of the best audio/video available for your production there are some tried and true lessons you need to know.

After publishing two books [1 & 2], producing the live Podcast Academy events, 3 years of consulting, creating the 2006 Podcast of The Year winner and giving a good number of presentations on the subject, I get emails all the time asking about the equipment we use, work flow, techniques, contracts etc. I’ve decided to post some of the “Professional Podcast” lessons I’ve gathered over the last few years. I’ll post the answers to the most common questions I receive. Whether you are a podcast consultant, obsessed about quality or are just looking to hire someone to produce your organization’s podcast, I hope you’ll find these posts helpful. My goal is simple: make these short and to the point. These posts will be easy to understand and provide a good starting point for your further investigation.

First post will go up Monday and I’ll link back to this as an overview of the series.