I’ve commented on the time it takes ad networks to pay podcasters before. I hoped it would push them to improve. Here is yet another example. If true, this claim that it takes six months to get paid, and then only a fraction of what is due, makes RawVoice, Todd Cochrane’s ad network, the longest “time to pay” ad network compared to our personal experiences. This means they out-procrastinate even Kiptronic.
Interesting comment: the way their proprietary stats engine counts downloads is geared to “satisfy advertisers,” not podcasters. I understand this, but for a for an Ad Network “for and by podcasters” it’s an interesting admission… (You can read all the back and forth on Mashable.)
UPDATE: Interesting development. After some back-and-forth in the comments below (and a good deal of name calling other places on the Net) it turns out that there was in fact a problem with the download counts and payments issued to the podcaster in question. Todd Cochrane posts that the problem was a “keyword” issue and balances the blame between all parties involved. Fair enough and kudos to Todd for owning up.
Todd Cochrane says
1/13/2008 at 7:37 pmThe author of the article had a axe to grind. He was paid for a campaign that ended on Sept 30th on Dec 12th hardly six months. Most of our payments take 60-90 days. Very rarely have we ever went over 90 days.
The same person that is in a different ad buy his October deliveries which was invoiced on Nov 5th will be paid next week. Very unfair coverage by this person.
This is the same show that has their podcast set to Autoplay anytime anyone visits their website and they have huge numbers of downloads from a single IP.
I can go on but will not. I have asked that person to clarify how they count six months but their is no math known to man that causes it to add up the way they have it figured.
Todd
808-741-4923
Mark "Rizzn" Hopkins says
1/14/2008 at 6:01 pmTodd:
I’ve clarified many times. There’s no need to astroturf the web defiling my name. Check your email records, or the history of the techpodcast mailing list. This discussion that occurred months ago was public, unless you’ve removed it.
Let alone that if I were to have taken you up on the CES sponsorship, you openly admitted that it could take up to six months to pay.
I don’t have an axe to grind with you, Todd. You’re just the only one who I named by name that denies what I said in the article posted.
Todd Cochrane says
1/14/2008 at 6:32 pmPossibly taking up to six months to pay on a once year event is much different than implying we took six months to pay! Which we havent. We shared a unusual experience we had last year and wanted everyone forwarned in case the payments took six months.
To date though I will repeat all of our campaigns have paid 60-90 days with one or two exceptions where payments went to about 100 days.
Forwarning someone of a possibility is much different than someone waiting for a payment that could be delayed.
The question some will ask is why would the CES sponsorships be different. Last year we got paid on nearly six months worth of long tail downloads, closing the ad deal to early would have caused the sacrifice of multiple thousands of dollars in revenue. Andy and I where willing to wait longer than 90 days for significantly larger paychecks.