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CES 2008 – Podcasting as a Marketing Tool

ces2008_1.jpgI’m pleased to have been asked to speak again at CES this year. We are covering: Podcasting as a Marketing Tool. I’ve spent the morning preparing some slides. I hate bullet points. Those that have seen my presentation style know I prefer images, video, audio or a single bold text statement to support the concepts I am trying to convey. However, you still need to plan ahead and develop an outline. Click the image at the left for an advanced look – misspellings and all.

Once again, I will fire up my Twitter posts while at CES.

3 Responses to “CES 2008 – Podcasting as a Marketing Tool”

  1. Gravatar Icon 1 Jason Van Orden Jan 6th, 2008 at 9:55 am

    Looks like a great presentation as usual. What plugin are you using for the slick pop-over when you click on the image?

  2. Gravatar Icon 2 Michael Jan 6th, 2008 at 10:36 am

    Thanks Jason.

    The “plugin” is one I had custom made. It was based on this. Unfortunately, it is kind of baked in, though it can be easily replicated using the code from the link above.

  3. Gravatar Icon 3 Derek Ross Jan 6th, 2008 at 5:01 pm

    Thanks for the “background info” !

    Had to laugh – was looking at the “new image” thinking …

    hmmm ..wonder if I can slide that “blue bar” at the bottom over to the right ..?

    and maybe – just maybe ? it will reveal a [secret] new page or something ….

    Then of course I looked closer and saw it was your blue marker …
    Well .. I got a good laugh out of it !!

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Michael W. Geoghegan is founder and CEO of GigaVox Media, a production, consulting and technology company focused on audio/video new media.

As a pioneer of podcasting, Michael created some of the first corporate podcasts, including efforts by Disney. Michael is also creator of the 2008 James Beard Award winning "GrapeRadio" and "Reel Reviews: Films Worth Watching". He is editor-in-chief of the Podcast Academy™ book series and co-author of Podcast Solutions: The Complete Guide to Podcasting.

Michael speaks frequently on podcasting's impact on new media and its corporate applications and is often quoted by the media including in The New York Times, USA Today, CNN and Wired Magazine.