I have had a lot of requests for the slides from my presentation at this last year’s Podcast and New Media Expo. Particularly, folks wanted to know whatever happened with Kiptronic. I have updated the slides with all the details. For those that are impatient, long story short: they made us work to get paid. It was an ordeal, with many missed promises and interestingly enough, by their own choice, they ended up being the company that took the longest to pay someone who ran their ads – 169 days. There is nothing worse than making your client have to work to get paid! I like the folks at Kiptronic, but I must admit, the whole experience sucked. I hope they fix it. I want them to succeed – we’ll see what happens. I’m curious, either they will attack me for saying this (like they did at PNME which they had to retract) – or attack their problem. I’m optimistic.
(As a disclaimer, these are just our personal experiences with the referenced companies when running ads placed by them on IT Conversations.)
[…] Further controversy surrounded the presentation because I revealed the actual “time to get paid” from the major podcast ad networks. I don’t know that they were terribly pleased with this, but with a lot of room for improvement I am hopeful that they will improve and that podcasters will enter these relationships with a practical understanding of what to expect. (Podtrac’s Mark McCrery had a very pragmatic and reasoned response when I spoke with him that weekend. I found our discussion encourging.) […]