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PNME 2007 – Podcasting Is Dead Slides

12/28/2007 By Michael

PNME2007_1.jpg

I have had a lot of requests for the slides from my presentation at this last year’s Podcast and New Media Expo. Particularly, folks wanted to know whatever happened with Kiptronic. I have updated the slides with all the details. For those that are impatient, long story short: they made us work to get paid. It was an ordeal, with many missed promises and interestingly enough, by their own choice, they ended up being the company that took the longest to pay someone who ran their ads – 169 days. There is nothing worse than making your client have to work to get paid! I like the folks at Kiptronic, but I must admit, the whole experience sucked. I hope they fix it. I want them to succeed – we’ll see what happens. I’m curious, either they will attack me for saying this (like they did at PNME which they had to retract) – or attack their problem. I’m optimistic.

kiptronic_1.jpg

(As a disclaimer, these are just our personal experiences with the referenced companies when running ads placed by them on IT Conversations.)

Filed Under: General

Filed Under: General

About Michael

Michael W. Geoghegan is founder and CEO of GigaVox Media. NewMedia Entrepreneur & Podcast Pioneer/Pundit. Author of two books. Creator of two time James Beard Award winner GrapeRadio.com
My Books on Amazon / GigaVox Media / Grape Radio / Podcast Academy / Reel Reviews Radio

Trackbacks

  1. Podcasting Is Dead - The Infamous Presentation at MWGblog says:
    1/10/2008 at 11:04 pm

    […] Further controversy surrounded the presentation because I revealed the actual “time to get paid” from the major podcast ad networks. I don’t know that they were terribly pleased with this, but with a lot of room for improvement I am hopeful that they will improve and that podcasters will enter these relationships with a practical understanding of what to expect. (Podtrac’s Mark McCrery had a very pragmatic and reasoned response when I spoke with him that weekend. I found our discussion encourging.) […]

  2. RawVoice Takes 6 Months to Pay Podcasters? at MWGblog says:
    1/12/2008 at 2:37 pm

    […] I’ve commented on the time it takes ad networks to pay podcasters before. I hoped it would push them to improve. Here is yet another example. If true, this claim that it takes six months to get paid, and then only a fraction of what is due, makes RawVoice, Todd Cochrane’s ad network, the longest “time to pay” ad network compared to our personal experiences. This means they out-procrastinate even Kiptronic. […]

  3. Jesus Geek » Blog Archive » Godcasting 101: Monetizing your podcast part 1 says:
    1/24/2008 at 9:08 am

    […] PNME 2007 – Podcasting Is Dead Slides “Podcasting is Dead” Graperadio.com takes to the skies […]

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Michael W. Geoghegan is founder and CEO of GigaVox Media.

As a pioneer of podcasting, Michael created some of the first corporate podcasts, including efforts by Disney. Michael is also creator of the 2008 & 2011 James Beard Award winning "GrapeRadio" and "Reel Reviews: Films Worth Watching."

He is editor-in-chief of the Podcast Academy™ book series and co-author of Podcast Solutions: The Complete Guide to Podcasting.

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