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	<title>Comments on: No More Podcast in The New Media Expo</title>
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	<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/</link>
	<description>Michael W. Geoghegan's Weblog</description>
	<pubDate>Fri, 04 Jul 2008 04:36:42 +0000</pubDate>
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		<title>By: Duftender Doppelpunkt &#187; Ist Podcasting noch zu retten?</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-122543</link>
		<dc:creator>Duftender Doppelpunkt &#187; Ist Podcasting noch zu retten?</dc:creator>
		<pubDate>Sun, 13 Jan 2008 10:35:13 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-122543</guid>
		<description>[...] Ist Podcasting noch zu retten? No more Podcast [...]</description>
		<content:encoded><![CDATA[<p>[...] Ist Podcasting noch zu retten? No more Podcast [...]</p>
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		<title>By: The great debate over the state of podcasting</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-94751</link>
		<dc:creator>The great debate over the state of podcasting</dc:creator>
		<pubDate>Fri, 12 Oct 2007 20:58:34 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-94751</guid>
		<description>[...] Notwithstanding the terrible word that we&#8217;ve been stuck with since 2004, podcasting was on shaky ground long before Michael Geohegan&#8217;s now famous speech delivered at the Podcast and New Media Expo a few weeks ago (see his blog post, No More Podcast in the New Media Expo). [...]</description>
		<content:encoded><![CDATA[<p>[...] Notwithstanding the terrible word that we&#8217;ve been stuck with since 2004, podcasting was on shaky ground long before Michael Geohegan&#8217;s now famous speech delivered at the Podcast and New Media Expo a few weeks ago (see his blog post, No More Podcast in the New Media Expo). [...]</p>
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		<title>By: Charles Stricklin`</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-94208</link>
		<dc:creator>Charles Stricklin`</dc:creator>
		<pubDate>Wed, 10 Oct 2007 14:58:54 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-94208</guid>
		<description>I understood the broader implications, however I was suggesting the move into other forms of distribution and expanding audience might afford the opportunity to rename and rebrand our industry, if we so choose.</description>
		<content:encoded><![CDATA[<p>I understood the broader implications, however I was suggesting the move into other forms of distribution and expanding audience might afford the opportunity to rename and rebrand our industry, if we so choose.</p>
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		<title>By: Michael</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-94085</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Tue, 09 Oct 2007 20:17:47 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-94085</guid>
		<description>Did I blow it that badly, that people still think that this is a discussion about the word "podcast?" What an old and useless argument. The word is here to stay. As I thought I had explained, this is about expanding the horizon of available opportunities for those wishing to monetize, not a discussion about the catagorization and term applied to those who practice distributing audio and video files via an RSS enclosure.</description>
		<content:encoded><![CDATA[<p>Did I blow it that badly, that people still think that this is a discussion about the word &#8220;podcast?&#8221; What an old and useless argument. The word is here to stay. As I thought I had explained, this is about expanding the horizon of available opportunities for those wishing to monetize, not a discussion about the catagorization and term applied to those who practice distributing audio and video files via an RSS enclosure.</p>
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		<title>By: Trucker Tom</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-94078</link>
		<dc:creator>Trucker Tom</dc:creator>
		<pubDate>Tue, 09 Oct 2007 19:21:29 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-94078</guid>
		<description>It's the same old argument -- the word "podcast" may not be the best term because it implies you need an iPod, but so far even after three years no one has come up with a better name. The podcasting process takes several other things -- MP3 files, video files, downloads, RSS feeds -- and puts them together under one name. Personally I don't care what that name is, but no one has come up with a better name that's as catchy. "Downloadable Digital Media Cast" just doesn't have much appeal. People may try to toss away the name podcast but I think we are stuck with it as long as iPods are the primary playback devices.</description>
		<content:encoded><![CDATA[<p>It&#8217;s the same old argument &#8212; the word &#8220;podcast&#8221; may not be the best term because it implies you need an iPod, but so far even after three years no one has come up with a better name. The podcasting process takes several other things &#8212; MP3 files, video files, downloads, RSS feeds &#8212; and puts them together under one name. Personally I don&#8217;t care what that name is, but no one has come up with a better name that&#8217;s as catchy. &#8220;Downloadable Digital Media Cast&#8221; just doesn&#8217;t have much appeal. People may try to toss away the name podcast but I think we are stuck with it as long as iPods are the primary playback devices.</p>
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		<title>By: The Dawn and Drew Show! - Podcasting from Wisconsin - a PodShow from D&#38;D Productions</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-93489</link>
		<dc:creator>The Dawn and Drew Show! - Podcasting from Wisconsin - a PodShow from D&#38;D Productions</dc:creator>
		<pubDate>Sun, 07 Oct 2007 21:44:04 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-93489</guid>
		<description>[...] DNDS-651 - podcasting is dead, dawn gushes over michael geoghegan, and we tell you all about our 7th wedding anniversary at disneyland [...]</description>
		<content:encoded><![CDATA[<p>[...] DNDS-651 - podcasting is dead, dawn gushes over michael geoghegan, and we tell you all about our 7th wedding anniversary at disneyland [...]</p>
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		<title>By: Charles Stricklin</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-93005</link>
		<dc:creator>Charles Stricklin</dc:creator>
		<pubDate>Sat, 06 Oct 2007 07:00:52 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-93005</guid>
		<description>Maybe this also ties in with Howard Lindzon's (or was it Jim Louderback?) insistence on calling the content "shows" instead of "podcasts" or "video podcasts" or "videoblogs" or whatever?

We're part of the media now. We produce content. It's consumed on computers, iPods, Zunes, TiVos, DVDs and probably dozens of other outlets I'm not aware of (yet). And, just like "Big Media" we'll make money not only off our content and advertising, but from merchandising (20%-30% of Ask A Ninja's income comes from DVD and t-shirt sales), lead generation and other income streams.

This might also put to bed the old and tired, "Why call it a 'podcast' when you don't need an iPod to listen to it?" and the "podcast vs. video podcast" arguments. Just call them "shows"! (I'm in the same boat as Podcast Academy and, no doubt, hundreds of other shows/sites with "podcast" embedded in the name. Doh!)

Oh well, at least these are all indications that you and I are working in an industry that is ever-evolving and not getting stale anytime soon.</description>
		<content:encoded><![CDATA[<p>Maybe this also ties in with Howard Lindzon&#8217;s (or was it Jim Louderback?) insistence on calling the content &#8220;shows&#8221; instead of &#8220;podcasts&#8221; or &#8220;video podcasts&#8221; or &#8220;videoblogs&#8221; or whatever?</p>
<p>We&#8217;re part of the media now. We produce content. It&#8217;s consumed on computers, iPods, Zunes, TiVos, DVDs and probably dozens of other outlets I&#8217;m not aware of (yet). And, just like &#8220;Big Media&#8221; we&#8217;ll make money not only off our content and advertising, but from merchandising (20%-30% of Ask A Ninja&#8217;s income comes from DVD and t-shirt sales), lead generation and other income streams.</p>
<p>This might also put to bed the old and tired, &#8220;Why call it a &#8216;podcast&#8217; when you don&#8217;t need an iPod to listen to it?&#8221; and the &#8220;podcast vs. video podcast&#8221; arguments. Just call them &#8220;shows&#8221;! (I&#8217;m in the same boat as Podcast Academy and, no doubt, hundreds of other shows/sites with &#8220;podcast&#8221; embedded in the name. Doh!)</p>
<p>Oh well, at least these are all indications that you and I are working in an industry that is ever-evolving and not getting stale anytime soon.</p>
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		<title>By: EGC Clambake for October 3, 2007 - &#8220;Podcasting is Dead, Long Live Podcasting&#8221; : Evil Genius Chronicles</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92644</link>
		<dc:creator>EGC Clambake for October 3, 2007 - &#8220;Podcasting is Dead, Long Live Podcasting&#8221; : Evil Genius Chronicles</dc:creator>
		<pubDate>Fri, 05 Oct 2007 02:34:18 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92644</guid>
		<description>[...] Geoghegan says &#8220;podcasting (as a term) is dead&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Geoghegan says &#8220;podcasting (as a term) is dead&#8221; [...]</p>
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		<title>By: rox</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92591</link>
		<dc:creator>rox</dc:creator>
		<pubDate>Thu, 04 Oct 2007 22:28:04 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92591</guid>
		<description>As Justin says, it's easy to talk about (or be distracted by) the language. And still, the language does matter. Words pack a punch (did you feel that?) and being conscious of the energy is useful.

At the same time, podcasting is akin to so many other new technologies. The early adopters fight hard to create something out of nothing, and a love-hate relationship with wider adoption. By default, the bigger something becomes, the less "special" is each of the players.

It's just like founders having a hard time transitioning to CEO. The energy, the skills, the tactics - it keeps changing. As David Eckoff likes to say, being adaptable is what keeps you in the game.</description>
		<content:encoded><![CDATA[<p>As Justin says, it&#8217;s easy to talk about (or be distracted by) the language. And still, the language does matter. Words pack a punch (did you feel that?) and being conscious of the energy is useful.</p>
<p>At the same time, podcasting is akin to so many other new technologies. The early adopters fight hard to create something out of nothing, and a love-hate relationship with wider adoption. By default, the bigger something becomes, the less &#8220;special&#8221; is each of the players.</p>
<p>It&#8217;s just like founders having a hard time transitioning to CEO. The energy, the skills, the tactics - it keeps changing. As David Eckoff likes to say, being adaptable is what keeps you in the game.</p>
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		<title>By: Justin Kownacki</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92586</link>
		<dc:creator>Justin Kownacki</dc:creator>
		<pubDate>Thu, 04 Oct 2007 21:42:39 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92586</guid>
		<description>Welcome to the social media sphere, where we'll spend eons discussing what we should label ourselves and minutes trying to produce quality content that brings in an audience beyond our immediate circle of friends...

Who needs Web 3.0 when Web 2.0 is the REAL home of semantics?

Cheers.</description>
		<content:encoded><![CDATA[<p>Welcome to the social media sphere, where we&#8217;ll spend eons discussing what we should label ourselves and minutes trying to produce quality content that brings in an audience beyond our immediate circle of friends&#8230;</p>
<p>Who needs Web 3.0 when Web 2.0 is the REAL home of semantics?</p>
<p>Cheers.</p>
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		<title>By: Michael</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92443</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Thu, 04 Oct 2007 05:07:11 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92443</guid>
		<description>I am surprised by the number of people who have interpreted this post as an affront to the term "podcast".  Heck, I have as much invested in that name as anyone with the &lt;a href="http://podcastacademy.com/2007/02/14/technometria-podcast-an-inside-look/" rel="nofollow"&gt;Podcast Academy™&lt;/a&gt;, &lt;a href="http://www.amazon.com/gp/redirect.html?ASIN=1590595548&#038;tag=mwgblog-20&#038;lcode=xm2&#038;cID=2025&#038;ccmID=165953&#038;location=/o/ASIN/1590595548%3FSubscriptionId=02ZH6J1W0649DTNS6002" rel="nofollow"&gt;Podcast Solutions&lt;/a&gt;, &lt;a href="http://www.amazon.com/gp/redirect.html?ASIN=024080967X&#038;tag=mwgblog-20&#038;lcode=xm2&#038;cID=2025&#038;ccmID=165953&#038;location=/o/ASIN/024080967X%3FSubscriptionId=02ZH6J1W0649DTNS6002" rel="nofollow"&gt;Podcast Academy: The Business Podcasting Book&lt;/a&gt;, etc.  However,  if you want to make money - expand your horizon beyond content delivered via an RSS enclosure.  Content is content - anyway you can get it out is valid.  Podcast or otherwise.</description>
		<content:encoded><![CDATA[<p>I am surprised by the number of people who have interpreted this post as an affront to the term &#8220;podcast&#8221;.  Heck, I have as much invested in that name as anyone with the <a href="http://podcastacademy.com/2007/02/14/technometria-podcast-an-inside-look/" rel="nofollow">Podcast Academy™</a>, <a href="http://www.amazon.com/gp/redirect.html?ASIN=1590595548&#038;tag=mwgblog-20&#038;lcode=xm2&#038;cID=2025&#038;ccmID=165953&#038;location=/o/ASIN/1590595548%3FSubscriptionId=02ZH6J1W0649DTNS6002" rel="nofollow">Podcast Solutions</a>, <a href="http://www.amazon.com/gp/redirect.html?ASIN=024080967X&#038;tag=mwgblog-20&#038;lcode=xm2&#038;cID=2025&#038;ccmID=165953&#038;location=/o/ASIN/024080967X%3FSubscriptionId=02ZH6J1W0649DTNS6002" rel="nofollow">Podcast Academy: The Business Podcasting Book</a>, etc.  However,  if you want to make money - expand your horizon beyond content delivered via an RSS enclosure.  Content is content - anyway you can get it out is valid.  Podcast or otherwise.</p>
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		<title>By: Rob Walch</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92428</link>
		<dc:creator>Rob Walch</dc:creator>
		<pubDate>Thu, 04 Oct 2007 02:30:28 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92428</guid>
		<description>I do not understand peoples desire to run away from the name podcast.  There is no other name that is even close in name recognition to describe subscribing to media files via RSS. And don't for a second think that the kick in the croch junk up on YouTube will come close to holding the relationship a podcaster has to his audience.  People want to throw podcasting in with YouTube and other downloadable media.  Why?   
Do you think when an ad overlays on top of the Dramatic Chipmonk - someone will go - "You know what, I trust the Chipmunk" Podcasting is different and should be celebrated and not treated like a virus.  The Name podcast has been embraced and accepted by all the big media brands.  Apple, CNN, Microsoft, Sprint, AOL, Verizon, Amazon...  So why do Bloggers want to get away from such a powerfull brand.  It does not make sense.  I think Tim made a mistake dropping the name Podcast from the expo.  When he sells the expo - time will tell if I was right or wrong.  But make no mistake - the name was dropped to try and expand the expo in the eyes of buyers and I think running away from a powerfull brand like "podcast" is a mistake.  IMHO.  

I am a podcaster and Damn proud of it. If you put out rich media on a RSS feed you are a podcaster too. 

Rob W
podCast411</description>
		<content:encoded><![CDATA[<p>I do not understand peoples desire to run away from the name podcast.  There is no other name that is even close in name recognition to describe subscribing to media files via RSS. And don&#8217;t for a second think that the kick in the croch junk up on YouTube will come close to holding the relationship a podcaster has to his audience.  People want to throw podcasting in with YouTube and other downloadable media.  Why?<br />
Do you think when an ad overlays on top of the Dramatic Chipmonk - someone will go - &#8220;You know what, I trust the Chipmunk&#8221; Podcasting is different and should be celebrated and not treated like a virus.  The Name podcast has been embraced and accepted by all the big media brands.  Apple, CNN, Microsoft, Sprint, AOL, Verizon, Amazon&#8230;  So why do Bloggers want to get away from such a powerfull brand.  It does not make sense.  I think Tim made a mistake dropping the name Podcast from the expo.  When he sells the expo - time will tell if I was right or wrong.  But make no mistake - the name was dropped to try and expand the expo in the eyes of buyers and I think running away from a powerfull brand like &#8220;podcast&#8221; is a mistake.  IMHO.  </p>
<p>I am a podcaster and Damn proud of it. If you put out rich media on a RSS feed you are a podcaster too. </p>
<p>Rob W<br />
podCast411</p>
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		<title>By: Peter Beck</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92378</link>
		<dc:creator>Peter Beck</dc:creator>
		<pubDate>Wed, 03 Oct 2007 20:50:19 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92378</guid>
		<description>I sensed a shift this year, too.

Maybe it was more internal to me and my audience -- I've been podcasting about a year now, and my intended audience is medical professionals, pretty niche -- but the question constantly on my mind this Expo was, "How ELSE can I make contact with my target audience, given that most of them don't podcast?"

It's not an odd position to be in: you podcast, your content is a podcast, and yet your audience doesn't frequent podcasts (yet). Even odder if you're trying to encourage THAT audience to BECOME podcasters.

Podcasting seems to have matured enough as a medium, as a movement, that folks who do it are starting to think outside that box. No longer just asking "How do I podcast?" but "How else can I reach my audience, whatever the medium necessary?"

It's a healthy sign.</description>
		<content:encoded><![CDATA[<p>I sensed a shift this year, too.</p>
<p>Maybe it was more internal to me and my audience &#8212; I&#8217;ve been podcasting about a year now, and my intended audience is medical professionals, pretty niche &#8212; but the question constantly on my mind this Expo was, &#8220;How ELSE can I make contact with my target audience, given that most of them don&#8217;t podcast?&#8221;</p>
<p>It&#8217;s not an odd position to be in: you podcast, your content is a podcast, and yet your audience doesn&#8217;t frequent podcasts (yet). Even odder if you&#8217;re trying to encourage THAT audience to BECOME podcasters.</p>
<p>Podcasting seems to have matured enough as a medium, as a movement, that folks who do it are starting to think outside that box. No longer just asking &#8220;How do I podcast?&#8221; but &#8220;How else can I reach my audience, whatever the medium necessary?&#8221;</p>
<p>It&#8217;s a healthy sign.</p>
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		<title>By: Leesa Barnes</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92376</link>
		<dc:creator>Leesa Barnes</dc:creator>
		<pubDate>Wed, 03 Oct 2007 20:31:58 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92376</guid>
		<description>But why should I now become a new media generalist? I won't because being a generalist in the past has done little for my professional (and financial) health. 

Maybe the writing's on the wall and I don't "get it" because I can't read the language, but I'll continue to do this podcasting thing for as long as I can. Specializing in one area of new media has done wonders for me. I won't be changing just yet.</description>
		<content:encoded><![CDATA[<p>But why should I now become a new media generalist? I won&#8217;t because being a generalist in the past has done little for my professional (and financial) health. </p>
<p>Maybe the writing&#8217;s on the wall and I don&#8217;t &#8220;get it&#8221; because I can&#8217;t read the language, but I&#8217;ll continue to do this podcasting thing for as long as I can. Specializing in one area of new media has done wonders for me. I won&#8217;t be changing just yet.</p>
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		<title>By: The Trend Junkie &#187; Blog Archive &#187; The West Coast Wrap Up</title>
		<link>http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92361</link>
		<dc:creator>The Trend Junkie &#187; Blog Archive &#187; The West Coast Wrap Up</dc:creator>
		<pubDate>Wed, 03 Oct 2007 18:59:48 +0000</pubDate>
		<guid isPermaLink="false">http://mwgblog.com/archives/2007/10/01/no-more-podcast-in-the-new-media-expo/#comment-92361</guid>
		<description>[...] I emailed Michael Geoghegan after reading his last post, because this part of my post was half baked already, but Michael is quick on the posting☺ He definitely was on the ball on this one. [...]</description>
		<content:encoded><![CDATA[<p>[...] I emailed Michael Geoghegan after reading his last post, because this part of my post was half baked already, but Michael is quick on the posting☺ He definitely was on the ball on this one. [...]</p>
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