Podcasting – The True Positive Effect

I listened to 10 “Podcasts” today. Not a single one via RSS. Does that mean podcasting is stagnating? Who knows, but audio on the web has blossomed! How many companies (and individuals) got off the pot and started posting audio because of the explosive growth of podcasting? Give me a break! Look at the big picture. Without podcasting, these initiatives would not be in place. I’m feeling good about where we are. It is time to get away from pinning the success of the medium on the success of the term.

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  1. Podcasting Metrics: Downloads + Engagement = Brand Love

    Our recent study on Podcast listeners continues to generate lots of great feedback around the Interwebs. BusinessWeek focused on the “modest” revenues for podcasting at the moment, while Pronet Advertising (a great resource for online marketing, by t…

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