This coupled with the ‘Google Base’ ads running everywhere for podcasts (even though Google Base seems, well…OFF base for podcasts within its current structure and design) pretty much makes their entrance a no-brainer IMO. They are certainly cooking up something in this space.

Perhaps their radio advertising rollout issues are assisting in this transition, since they are already stockpiling ‘audio ad’ creators and undoubtedly know there’s terrain to claim in podcasting? Who knows. Interesting, nonetheless…

I’m sure we’ll all be watching this one carefully. Something from them in this arena is seemingly inevitable, but I’m just not sure if I’m excited or agitated quite yet about the implications. =]

Thanks for the heads-up!

Dan Dashnaw
Audio Expansion