What does “subscribe to a podcast” mean to the average person? I learned tonight that it is confusing to the newcomer.
I was having a conversation with a thoughtful and smart entrepreneur friend of mine. We discussed podcasting and he asked a few questions as a new Mac user. He wanted to know if he could right click on a podcast link to have it automatically download and queue to load on his iPod. I admitted that functionality did not exist without additional tools or steps but that he could just click the “one click subscribe” button. He said “yes, but what if I don’t want to subscribe.” We had a disconnect. “Why don’t you want to subscribe?” He said he didn’t want to give his person information just to get a podcast. Wow! I was inside the bubble and he was outside. I knew “podcasting” sometimes caused the “I don’t own an iPod” response, but I had missed the subscribe issue.
Lesson: smart people who are new to podcasting still find the terms confusing and off-putting. Easy to say it is their problem, but if you are building a business in podcasting – this is our problem.