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Nielsen Analytics

I posted an interview with Larry Gerbrandt, Senior Vice President of Nielsen Analytics on the Behind The Mic series on the Podcast Academy channel. If you follow podcasting you might find his explanation and analysis of the data they gathered interesting. The study attracted some attention when it was first released regarding the numbers published in the press release.

3 Responses to “Nielsen Analytics”


  1. Gravatar Icon 1 Kevin Crossman Aug 21st, 2006 at 6:30 pm

    Great interview.

    Am I missing where you can subscribe to the Behind the Mic podcast series feed?

  2. Gravatar Icon 2 Michael Aug 21st, 2006 at 7:01 pm

    Kevin,

    I’m glad you enjoyed the interview. The feed is listed at the top right corner of the page. Currently it is available for the whole Podcast Academy channel as a default. If you are a registered user we have a “roll your own” feed capability. Thanks.

  3. Gravatar Icon 3 Michael Aug 24th, 2006 at 6:39 pm

    The feeds for the individual series are now available. Here is the feed for Behind The Mic:
    http://rss.gigavox.com/series/behindthemic.xml

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Michael W. Geoghegan is founder and CEO of GigaVox Media, a production, consulting and technology company focused on audio/video new media.

As a pioneer of podcasting, Michael created some of the first corporate podcasts, including efforts by Disney. Michael is also creator of the 2008 James Beard Award winning "GrapeRadio" and "Reel Reviews: Films Worth Watching". He is editor-in-chief of the Podcast Academy™ book series and co-author of Podcast Solutions: The Complete Guide to Podcasting.

Michael speaks frequently on podcasting's impact on new media and its corporate applications and is often quoted by the media including in The New York Times, USA Today, CNN and Wired Magazine.