I am in Minneapolis to speak to a group of radio executives at the Marketing Technology Summit. Over the last two years, when asked, I have gone on record that podcasting will not kill radio. However, something interesting just happened on the bleeding edge. I am in a cab heading to my hotel and the driver asked if I’d like to listen to the radio. I have never been to this city before and don’t really care to spend my time trying to find the local stations I like. Instead, I just flipped open my laptop and using my EVDO card “tuned” to the most recent episode we posted on the GigaVox Media Network. So here I am in the back of this cab listening to “my” radio station that travels with me everywhere I can find the Internet. If the cab had a line in, like my car does, we could all hear it. Next year 70% of US manufactured cars sold will be iPod compatible. What happens when iPods and similar mobile devices are WiFi or EVDO enabled? Where does radio stand then? I can pick from content produced worldwide rather then my local broadcast area. This is not far off. Makes the upkeep on those huge transmitters and the required licenses a big disadvantage. Don’t get me wrong, if you love the wacky morning crew from Minneapolis, they have the same ability to compete (assuming they can work out their music issues with the RIAA.) Meanwhile, we are set to compete on an even playing field with little to no overhead. Content will win the day. Pretty exciting.