Some of you know, a goal of mine last year was to appear on IT Conversations. I missed it last year, but I finally made it. IT Conversations just put up a presentation I gave at last November’s Podcast Academy. The part I am most excited about is that I have the honor of being the very first video cast that IT Conversations has produced. That is quite an honor. I know that it was a long time in development and I need to thank to Doug Kaye and Paul Figgiani for choosing my presentation. They also deserve a pat on the back for all the hard work I know that they put into the project. As I understand it, they have used this presentation to develop standards for future video casts. As a result, in addition to the standard MP3 you can download a video of my presentation. This morning I watched my presentation on my video iPod.
If you are interested, the presentation is titled “Making Money Beyond Podcasting“. I discuss my thoughts on how experienced podcasters can derive more revenue from leveraging their expertise in podcasting than trying to value their audience using a CPM model. In layman’s terms: you can make more from consulting and podcast production than sponsorship and underwriting. This is a unique opportunity that exists now, it will change, but as my friend John Furrier says, play to where the puck is. [link]