Comments on: Why Podcast Sponsorship Deals are “Confidential.”

By: Podcast Academy - Boston University at MWGblog

Podcast Academy - Boston University at MWGblog — Tue, 02 May 2006 22:54:01 +0000

[...] As for the presentations, they were terrific. A lot of smart people were presenting. Best of all, BU did a great job of posting both audio and video of the presentations as well as interviews with the Instructors. Rather then forcing hundreds of MBs on you via RSS, I will link to the page where you can download the presentations individually. I did one each day; on Friday I covered “Making Money” and on Saturday I covered podcasting “Inside The Corporation”. Most readers here will probably be more interested in the first presentation, where we covered Reel Reviews, Grape Radio, French Maid TV, The Disneyland Podcast and Right Look Radio. Basically I highlighted a number of approaches to monetization. I also spent some time explaining and expanding on my earlier thoughts regarding podcast ad aggregations networks and CPM models. You can find the podcasts and videos here: Podcast Academy – Boston University. [...]

By: » Podcasters: Ask for What You Are Worth, Not What is Offered

» Podcasters: Ask for What You Are Worth, Not What is Offered — Tue, 14 Mar 2006 06:59:12 +0000

[...] The title of this post is a quote from a great post by Michael Geoghagen, author of Podcast Solutions and a bright entrepreneur. [...]

By: Michael

Michael — Tue, 14 Mar 2006 02:37:41 +0000

Chris,

Thanks for the the thoughtful comments.

By: Chris MacDonald

Chris MacDonald — Mon, 13 Mar 2006 17:07:33 +0000

Michael

Thanks for the reality check. We have been building our show subscribers and being EXTREMELY careful about our sponsorship relationships. We are lucky to boast some very serious donload numbers at IndiedFeed (happy to provide to the interested), and despite this it’s disheartening to hear how quickly some organizations are closing on below-reasonable rates, but shows and aggregators will continue to make their choices despite the long term implications.

I honestly believe that if a sponsor finds an association in their best interest they will pay the appropriate prices. This is not idealism but simply a business-based reasoning that some innovative marketers will match with the right content providers. What does this mean in the aggregate? Not sure, but I agree that Googling “podcast CPM” and coming up with a blended average of the results is perhaps the silliest way to establish value between a marketer’s objective and the content provider’s reach. Great discussion….

By: Paul Colligan’s Profitable Podcasting » Blog Archive » New Meme I Like Even More … Podcasters, Don’t Sell Yourself Short

Sun, 12 Mar 2006 00:23:27 +0000

[...] I’m sure Michael ruffled some feathers with this post, but, gosh darn it, he’s right. [...]

By: Podcast Free America » Podcast Sponsorships Underpaid?

Podcast Free America » Podcast Sponsorships Underpaid? — Fri, 10 Mar 2006 12:31:27 +0000

[...] Why Podcast Sponsorship Deals are “Confidential.” at MWGblog Why is that? I know what it costs to run a 30 second ad during the Super Bowl, why is the cost for sponsoring a podcast top secret? The answer is simple; the amounts involved are embarrassingly low. I know they are, if they weren’t people would be “leaking” them non stop. Instead, people are using terms like “fair” and “we are excited a major sponsor is involved”, that is code for underpaid. [...]