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Value Of A Name

Today I was playing with a site I first set up back in October of 2004, PodcastCentral.com. Frankly, I have not done much with it. I am not a fancy web designer like some and it has sat largely dormant. Today, I checked and low and behold it comes up on the first page of Google under the search term “podcast”. It is even ahead of the Yahoo podcast directory in the results. Pretty cool – but what is it’s significance? Unless someone wants to partner to develop the site – I don’t really have a plan for it. So, out of curiosity, I decided to see who else might be interested in the name. Turns out quite a few large corporations like the name:

Pc1

Pc2

Pc3

Pc4

I wonder if there is some value there?



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Michael W. Geoghegan is founder and CEO of GigaVox Media, a production, consulting and technology company focused on audio/video new media.

As a pioneer of podcasting, Michael created some of the first corporate podcasts, including efforts by Disney. Michael is also creator of the 2008 James Beard Award winning "GrapeRadio" and "Reel Reviews: Films Worth Watching". He is editor-in-chief of the Podcast Academy™ book series and co-author of Podcast Solutions: The Complete Guide to Podcasting.

Michael speaks frequently on podcasting's impact on new media and its corporate applications and is often quoted by the media including in The New York Times, USA Today, CNN and Wired Magazine.