Everyone knew that John Dvorak was eventually going to have to do an about face on podcasting. His first podcasting piece published in October of 2004, Podcasting: Not Ready For Prime Time was the typical nay saying prevalent in the early days of podcasting. Today was the day for Dvorak to come around, Podcasting: The Next Big Thing. While I don’t know that John Dvorak’s take on podcasting is particularly important for those of us involved in it – I do appreciate that he has “joined the party”. To that I say welcome John. However, I did find this quote interesting:
An executive at Disney will be in a meeting and ask the staff how many people knew this was going on, and three geeks in the back will raise their hands. Then slowly two-thirds of the room will raise their hands. None of these people will have known that everyone already knew. It’s about then that podcasting will suddenly become the rage. It’ll be a Time magazine cover. That will be by the middle of next year. Then the money will start flying around like crazy.
I think he is wrong again, at least as far as Disney is concerned. As someone who has interviewed both Michael Eisner (CEO) and Bob Iger (President and CEO Elect) of the Walt Disney Corporation, I can tell you that executives at Disney are at the forefront of companies getting involved in podcasting. We featured Michael Eisner talking about podcasting on the Disneyland Podcast we did in early May of this year – that was long before even John Dvorak came around.